A natural hypo-allergenic dog food and the UK's first 80/20 produced range of foods proudly produced in North West of England. 80:20 means the food contains 80% meat products (Chicken,Fish,Turkey), 20% vegetables, fruits and natural supplements and 0% grain. Simpsons products have been formulated using only the best quality ingredients and are grain free, free from wheat gluten, dairy and soya products. The high meat content is of the highest standard and comes from both fresh and dry sources. Many health problems can be attributed to a poor quality diet such as skin allergies,dietary intolerance, obesity, diabetes, and digestive problems. Feeding a premium grain free quality diet such as Simpsons may help reduce these risks. Simpsons Premium 80/20 Mixed - Meat & Fish at a glance: Hypo-allergenic Holistic and natural dog food No cereals High meat content No artificial colours, flavours, or preservatives No GMO ingredients Human grade meat and fish sourced in the UK Highly digestible ingredients meaning less to feed - very economical Contains glucosamine, chondroitin, MSM, prebiotics, and cranberries