1kg/1.5kg Concept for Life Dry Dog Food - Special Price! *
Large Light (1.5kg)
Now when you buy selected 1kg/1.5kg bags of Concept for Life dry dog food for all ages, which provides your dog with tailored nutrition, you'll get it for a special price!...further information
Product description 
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Was £7.49
Now £5.49
£3.66 / kgDelivery in 1-2 working days
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Delivery time information
Deliveries take place within 1-2 working days.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
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Additional shipping costs may apply.
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1kg/1.5kg Concept for Life Dry Dog Food - Special Price! *
- Large Light (1.5kg)
Was £7.49
Now £5.49
£3.66 / kgProduct description
Now when you buy selected 1kg/1.5kg bags of Concept for Life dry dog food for all ages, which provides your dog with tailored nutrition, you'll get it for a special price!
This promotional offer applies only to the listed variants starting with 1401078.xx (.xx = variant identifier).
The basis of a long and active dog life is a species-appropriate, balanced nutrition. Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. This range of complete dry food provides your dog with a balanced diet for optimal all-round care. The nutritional composition has been formulated to meet your dog’s specific requirements and to promote all-round health and well-being. The energy and calorie content is adapted to suit each life stage, so whether you have a young puppy or a senior dog, you can be sure they are getting all the essential nutrients they need to lead a long, healthy life. Concept for Life is developed with vets and provides your dog with premium nutrition at a great price.
Concept for Life at a glance:
- Balanced nutrient mix:
Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your dog needs for a long, healthy life. - Healthy skin and shiny coat:
The vitamin-B-complex, in combination with copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, can help to promote glossy fur and supple skin. - Maximum digestibility:
High-quality protein, combined with special plant fibre and dietary fibre from linseed and dried beet pulp, all help to promote balanced intestinal flora and stable digestion. - Dental health:
The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar. In addition, special plant fibres help to mechanically clean the teeth. - Highest level of acceptance:
The balanced formula combines lots of carefully selected fresh meat, which are sources of high-quality protein, with functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest and well accepted. - Developed with vets
- Rich in meat
- Made with rice, an easily digested carbohydrate. Free from wheat and soya
Concept for Life – tailored nutrition for your pet.
More information about the individual varieties, including ingredients and feeding recommendations, can be found here:
* Special offer items have limited availability and are very popular. We cannot guarantee availability of these items. The images used in this promotion are for illustration purposes only and do not constitute a binding offer. Out of stock promotional items are no longer available for purchase.
Ingredients
Go to analytical constituents
More information on individual varieties, including ingredients and feeding recommendations, can be found here:
Analytical constituents
| protein | 27.0 % |
| fat | 10.8 % |
| fibre | 6.0 % |
| ash | 6.7 % |
| calcium | 1.2 % |
| phosphorus | 0.9 % |
| sodium | 0.35 % |
| omega-3 fats | 0.75 % |
| omega-6 fats | 2.4 % |
Feeding guide
More information on individual varieties, including ingredients and feeding recommendations, can be found here:
Reviews
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Overall Rating (201)
Latest user reviews
24/03/23|Sydney
Great for fussy eaters
I swapped my Newfypoo to Concept for Life 2 years ago after trying lots of different brands as she is so fussy .
She now clears her bowl every time.
09/02/23|Sarah
Dog food
My dog liked it at first then would not eat it had to put her back on royal cain
15/01/23|Theresa
Happy customer
We had been feeding our fur baby the Concept For Life Medium dry food which we were happy with. It was only natural when she was spayed that we decided to change her to Concept For Life Medium Sterilised dry food. She transitioned to the Medium Sterilised food with absolutely no issues and she’s still very happy.
17/07/22|Ruth Stallwood
Excellent food and kibble size
My small mixed breed dog loves this food, there’s never any waste and her stools are always firm. It’s the perfect kibble size for a small dog. Happy dog happy owner. I would recommend this and will now be buying it regularly myself.
05/05/22|B.
Fussy eater loves it
This is probably the first time our very fussy collie is finishing her meals. We've struggled to find a dry food she enjoys, trying several expensive brands in the process, but usually she will only eat a small amount and leave the rest. With Concept for life she is even licking her bowl clean every meal time!
24/09/21|Kay
Junior large breed
My Doberman pup loves this food and seems to be suitable for her sensitive stomach.
03/05/21|originally published in zooplus.fr
Truly satisfied
I switched from Tails to this kibble because of a delivery issue and my Border Collie loves it! I have noticed an improvement in digestion, no more gas or liquid poos. He's got a wonderful coat and is full of life. I will stick with this food, I am very satisfied.
01/05/21|originally published in zooplus.fr
I've never found better !
My 4 year old border collie loves it! I also have an Irish setter who had coccidiosis as a baby and who still has intestinal fragility due to the disease. In addition, she is very difficult and this is the only food she devours! moreover her stools are perfect, no gas or anything. My two doggies eat this and they are beautiful and in great shape! thank you concept for life medium adult !!
25/04/21|Carrie Spurgeon
Pleasantly surprised, all 5 dogs love it!
I thought I'd try this for my 5 but knew it was a risk as a couple of them have dodgy tums. Well I have to say I was amazed, they all love it and not a runny tummy between them, even when changing over! It seems better than the double the price food I normally give them!
I will be back for more, definitely worth a go to anyone in a similar situation.
23/04/21|originally published in zooplus.it
Satisfied
They are small, palatable and easy to eat for my little dog who has tooth problems.
The thing that I really appreciated and that I have not found in the other major brands is that the packages are resealable, which helps with freshness and makes things very convenient.
23/04/21|originally published in zooplus.fr
Rv
My boxer loves it, less expensive than Royal Canin which she had from when she was little. She tolerated the changeover really well and it didn't give her plaque which has happened before during changeover periods. All in all, it's amazing
19/04/21
Fussy dogs
I have 3 spaniels 2 of which are very fussy and 1 who would eat anything and everything, so finding a food that I could feed them all on has been no mean feat. Concept for life light has been a game changer they all love it and I’m not stressing at meal time
18/04/21|della kennedy
Loved it
Bought this to try as id seen it advertised on zooplus I’ve 7 chihuahuas that are quite picky about what they will eat. All 7 literally cleared their bowls in minutes, they loved it, no tummy upsets after which is always a worry when trying new food. Will definitely be buying this brand again
30/03/21
very good
For my dog it works much better than royal canine hypo, he doesn't have any problems anymore
Originally published in zooplus.ro
17/03/21
For Life Shepherd
Great experience with this food, my dog loves eating it, has no trouble digesting it, and his coat is shiny and healthy. Smell is pretty good too, nothing bad to say about it.
16/03/21|originally published in zooplus.fr
x large kibble 3 cm
this X LARGE kibble is dearly loved by my dog. No more bad breath, poos are firmer and bigger too. I am truly happy with this X LARGE kibble which I couldn't find with any other brand, shame....
14/03/21
Good size for large breed
My 1.5 years GSD can be quite picky with her food. Can change her mind after several tries but not with this kibble. May try the Concept for Life Lite for my next order to see if she likes that too.
13/03/21|originally published in zooplus.fr
Kibble well suited to the boxer
JAROD, my 7 year old, is a real glutton, and this kibble forces him to take his time; which means, better digestion ! And he absolutely loves the stuff.
I'm very happy to have discovered this dry food which forces my dog to eat properly, not to just inhale his food. I would definitely recommend it !
11/03/21|originally published in zooplus.de
Thank the Bully
We switched over to this dry food in January after one of our Bullies got fur problems. He's getting much better now, and the three of them have almost no bloating anymore. They are also doing less number twos. Definitely a thumbs up from us!
04/03/21
Just great
We have been using this food since our dog was one and a half and I have to say it's been absolutely amazing. The Light-Version has been my favourite so far because it absorbs water really quickly. The normal version takes much longer. The dry food is very popular at home, agrees well with our dog, and doesn't give him gas.
Thank you for your review
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*RRP= Recommended Retail Price ** Conditions apply
